Home / Industries We Serve / DTC & Ecommerce Marketing

Industries / DTC & Ecommerce

DTC & Ecommerce Marketing

DTC and ecommerce brands don’t need another agency that talks funnels and delivers flatlined dashboards. As the ecommerce marketing agency for founders who read their own P&L, we run paid social creative tests, rebuild PDPs that were bleeding conversion, and wire up email and SMS flows that catch revenue other agencies leave on the table. Our DTC launch case study hit 4.4x ROAS through creator ads, an offer rewrite, and a landing page rebuild, and the fashion brand playbook of TikTok hooks, retargeting, and cart recovery landed 3.2x. No 90-day “brand awareness” phase. Just growth infrastructure that compounds.

Why DTC and Ecommerce Brands Hire Us as Their Ecommerce Marketing Agency

Ecommerce economics don’t forgive sloppy work. CAC keeps climbing, iOS updates keep gutting attribution, and every platform wants its cut before a single dollar reaches your margin. A generalist agency treats your product page like a blog post and your ad account like a billboard: set it, forget it, report on reach next quarter. We don’t work that way. Every service we run for DTC and ecommerce brands sits on one loop: creative goes out, data comes back, the next creative gets sharper, and the page it lands on is built to convert whoever clicks.

We work with ecommerce brands worldwide, remote-first, without the layered account-management structure that slows most agencies down. The people building your creative testing plan are the same people reading your Shopify analytics at 11pm when a launch is underperforming. No handoffs, no “let me check with the team and get back to you.”

Paid Social Creative Testing That Doesn't Guess

Most agencies pick a “winning” ad concept once and ride it until fatigue sets in, usually discovered by a CPA spike nobody caught for two weeks. We test in batches: multiple hooks, multiple formats (UGC-style, static, carousel, polished brand video), multiple opening frames, run against each other with enough spend to get a real signal before we call a winner or a loser. It’s less about having one brilliant idea and more about having eight decent ones and letting the data pick.

The 4.4x ROAS DTC launch case study on our site ran on exactly this kind of testing: creator ads paired with an offer rewrite, not a single hero video and a prayer. For a fashion brand, the same testing discipline applied to TikTok-native hooks, not repurposed Instagram content, plus retargeting drove 3.2x ROAS. The format changes by platform and audience. The testing discipline doesn’t.

PDP Conversion: Where the Ad Spend Either Pays Off or Dies

You can run the best ad in your category and still lose the sale on the product page. Slow load times, a hero image that doesn’t answer “why this, why now,” reviews buried below the fold, a shipping policy nobody can find until checkout: these are the leaks that make paid media look like it’s underperforming when the real problem is three scrolls downstream. We audit and rebuild PDPs and landing pages as part of the media plan, not as a separate website project that happens six months later.

The landing page rebuild is the other half of that 4.4x ROAS story: it ran alongside the creator ads and offer rewrite, not six months after them as a separate project. A page built to convert cold traffic looks different from one built for a returning customer, and most DTC sites use the same template for both.

Above-the-fold clarity on offer, price framing, and proof
Review and UGC placement where objections show up
Mobile checkout friction audit, since that's still where most DTC traffic converts or doesn't
Page speed fixes that protect Meta and TikTok pixel signal quality

Email and SMS Flows That Do the Quiet Heavy Lifting

Paid media gets the credit, but email and SMS are usually where a DTC brand’s actual margin lives. Abandoned cart, browse abandonment, post-purchase, and win-back flows run around the clock without a media budget attached, and most brands either never build them properly or set them up once years ago and forget they exist. We build and maintain these as living systems tied to what’s happening in the ad account and on the PDP, not as a generic template loaded into an email platform and left alone.

The email flow work in our DTC launch case study wasn’t a bolt-on. It ran in the same sprint as the creator ads, the offer rewrite, and the landing page rebuild, because a first-time buyer who doesn’t get a smart post-purchase sequence is a customer you paid full CAC for and will probably never see again.

Creator Content and UGC That Doesn't Look Like an Ad

The best-performing ad in a DTC account is rarely the one that looks the most like an ad. It’s the nine-second clip that looks like it was shot on a creator’s phone, because it was, no cap, hook delivered in the first two seconds before anyone has the chance to scroll past. We source and brief creators specifically for paid performance, not for follower count or portfolio polish, and we write briefs that give creators just enough direction to stay on-message without sanding off the thing that made their content work in the first place.

The fashion brand case study’s 3.2x ROAS came from exactly that approach: TikTok-native hooks built for the platform, not repurposed from a photoshoot, running through retargeting and cart recovery once the initial hook had already done its job. Creator content also gets a second life organically, on the brand’s own social channels, once it’s proven itself in paid.

Retention Reporting: The Metrics That Predict Growth

ROAS on a single campaign tells you almost nothing about whether a DTC brand is getting healthier or just spending more to look busy. Repeat purchase rate, LTV-to-CAC ratio, cohort retention curves, and contribution margin after discounts and shipping: those are the numbers that tell you if growth is real or just rented. We build reporting around what a founder actually needs to decide on Monday morning, not a forty-tab dashboard nobody opens after the first week.

Analytics and automation is one of the core pieces of how we work, for exactly this reason: paid media and creative testing without honest retention reporting is just a faster way to spend money without knowing if it’s working. We’d rather show a client a flat month with a clear explanation than hand them a vanity chart that’s just delulu with better formatting.

How We Work: One Squad, Start to Finish

Most ecommerce brands don’t have a paid media problem, a PDP problem, and an email problem. They have one growth problem wearing three different disguises depending on which dashboard you’re looking at that day. So we don’t split a brand across three specialists who never talk to each other. The same people testing creative are looped into what the PDP audit found and what the flow data says about last month’s cohort, every week, not once a quarter in a status deck.

Before anything goes live, we audit what’s already running: ad account spend efficiency, the PDP’s real conversion path, and whatever email and SMS flows already exist. That audit becomes the plan, not a slide deck that sits in a shared drive collecting dust. We do strategy. We do execution. We do analysis. And for a DTC or ecommerce brand, that means the same team scoping the creative tests also owns the retention numbers that prove whether those tests paid off.

Where the difference actually shows up
	Boost It Junior	Typical Ecommerce Agency
Reporting focus	Repeat purchase rate, LTV:CAC, and cohort retention	Impressions, reach, and "brand lift"
Creative testing cadence	Weekly hook and format testing tied to real spend data	One campaign concept, refreshed once a quarter
PDP and funnel ownership	Rebuilt as part of the media plan, in the same sprint	Handled separately, months later, if at all

FAQ

Questions before we cook.

What makes Boost It Junior an ecommerce marketing agency instead of a generalist agency that also does ecommerce?

Every service we offer, from paid media to email flows to analytics, is built around one loop: creative testing feeds the PDP, the PDP feeds retention data, and retention data feeds the next round of creative. An agency juggling ecommerce as one vertical among many runs these as separate workstreams with separate account leads. We run them as one system because that’s how ecommerce revenue actually moves.

Do you work with Shopify specifically, or other ecommerce platforms too?

We work across whatever platform a brand is already running on, Shopify included, since most of the DTC brands we work with are on it. The platform matters less than the funnel logic underneath it: how traffic arrives, what the PDP does with it, and what happens after the first purchase.

How fast can we expect to see results for a DTC brand?

It depends on where the brand starts. Creative testing and PDP fixes can show directional signal within the first few weeks of live spend, but the kind of results in our case studies, 4.4x and 3.2x ROAS, came from running paid, conversion, and retention work together over a full campaign cycle, not from a single quick fix.

What does your paid social creative testing process look like week to week?

We launch multiple hook and format variants against real spend, review performance on a set cadence, kill what’s underperforming, and scale what’s working, then feed the winning patterns into the next batch of creative. It’s iterative by design. We’re not trying to guess the winning ad on the first try.

Do you handle email and SMS as a separate service, or is it bundled with paid media work?

For DTC and ecommerce clients we treat it as part of the same growth system, not a separate line item handled by a different team on a different timeline. A paid campaign that drives a first order and an email flow that fails to earn a second one is a broken funnel, no matter how good the ROAS looks on day one.

What size DTC or ecommerce brands do you typically work with?

We work with brands from early post-launch stage through scaled operations that already have a working funnel and want it sharper. What matters more than size is whether a brand is ready to treat creative, conversion, and retention as connected problems rather than three separate vendors.

How do you measure success if not just ROAS?

ROAS on a single campaign is a starting point, not a scoreboard. We also track repeat purchase rate, LTV-to-CAC ratio, and contribution margin after real costs, because those are the numbers that tell a founder whether the growth is durable or just expensive.

Do you produce the creative yourselves, manage creators, or both?

Both, depending on what a brand needs. We source and brief creators for UGC and TikTok-native content when that’s the right format, and we also build polished brand creative when the funnel calls for it. The decision is based on what the testing data says converts, not on which option is easier for us to produce.

Ready to talk about DTC & Ecommerce Marketing?