Blog
Justdial vs Google Business Profile: Which Do You Need?
Written by Chayan Sarkar, founder of Boost It Junior
Short answer: get your Google Business Profile right first, because it puts you on Google Maps and in the local results most people see. A free Justdial listing is worth having too, as another place to be found and another consistent record of your details.
Whether a paid Justdial plan is worth it depends on your category and city. Here is how the two compare.
What Each One Is
Google Business Profile is Google’s free listing for your business on Search and Maps. It shows your hours, phone number, photos and reviews, and lets people call or get directions straight from the results.
Justdial is an Indian local search platform, with its own website, app and phone service, that lists businesses by category and area. A basic listing is free, and paid plans offer better placement and extra features.
Where Your Customers See Them
Your Business Profile appears directly in Google’s results and on Google Maps, which is where most local searches start.
Justdial reaches people searching inside Justdial itself. Its category pages also often appear in Google’s regular results for searches like ‘plumbers in Kolkata’, so a Justdial listing can be found through Google too, as one business on a list of many.
How They Bring You Enquiries
A Business Profile sends calls, direction requests, website visits and messages straight to you. The customer chose your listing, and you own the relationship from the first call.
Justdial sends calls and enquiries through its platform. Its pages show several businesses side by side, so a customer often contacts more than one before deciding. That isn’t a reason to avoid it, but it is a reason to answer quickly.
What Each Costs
A Google Business Profile is free. The only cost is the time it takes to set up and manage well, whether yours or an agency’s.
A basic Justdial listing is free too. Paid plans vary by city and category, so ask for a written quote, ask exactly what changes in your placement, and agree how you’ll measure the enquiries it brings before you sign.
Why Your Details Must Match On Both
Google compares the information it finds about your business across the web. An old phone number on Justdial or a previous address on another directory confuses customers and gives Google conflicting signals about which details are right.
Use exactly the same business name, address, phone number and hours on your Business Profile, Justdial, Sulekha, IndiaMART, Bing Places, Apple Business Connect and your own website. Our guide to local SEO explains why this consistency matters.
When Paying For Justdial Can Make Sense
A paid plan can be worth testing if people in your category commonly search on Justdial, if you’re new and don’t have Google reviews yet, or if your competitors already get steady enquiries there.
Test it properly. Use a separate phone number or ask every caller where they found you, and work out the cost of each real enquiry. Then compare it with what you’d pay through Google Ads or SEO. If most of your customers find you through Google, put your effort into your Google Business Profile and website first.
| Google Business Profile | Justdial | |
|---|---|---|
| Cost | Free | Free basic listing; paid plans for more visibility |
| Where it appears | Google Search and Google Maps | Justdial’s site and app; its pages also show in Google |
| What decides your position | Google’s local ranking; you can’t pay for it | Paid plans affect placement within Justdial |
| Reviews | Google reviews | Justdial ratings and reviews |
| Enquiries | Calls, directions, website visits, messages | Calls and enquiries through Justdial |
| Best for | Every local business | Extra visibility in categories people search on Justdial |
The Bottom Line
Start with your Google Business Profile and get it right. Add a free Justdial listing with exactly the same details. Pay for Justdial only if tracking shows it brings enquiries at a cost that beats your other channels.
Boost It Junior sets up Google Business Profiles and local listings as part of our SEO services in Kolkata, and works with businesses across India too.
FAQ
Questions before we cook.
Yes, a basic Justdial listing is free. Justdial also sells paid plans that offer better placement and extra features, with prices that vary by city and category.
For most local businesses, Google Business Profile matters more, because it appears directly on Google Search and Maps where most local searches happen. Justdial is a useful extra, not a replacement.
It can help a little, as one more consistent record of your business details. Its effect is small compared with your Business Profile, reviews and website.
If they fit your category, yes. Keep your name, address and phone number identical everywhere, and favour a few well-kept listings over dozens of neglected ones.
Google renamed Google My Business to Google Business Profile. It is the same free listing for Search and Maps.
Want your local listings set up properly?